In order to understand how this really works, let us look at the methods
adopted by pay-per-click search engines.
What do they do to attract traffic - well they sell the best available
keywords for a certain amount through bidding.
Then the websites receive the traffic generated by the clicking on these
particular keywords – and they pay for the traffic generated by each click. So
far, so good but is the website really profited by the high volume of traffic
alone? When the traffic is generated, the website gets a lot of traffic from
people who are genuinely interested in the services offered by the website;
however, the website is actually profited only when conversion from the click
to business is effected. This is called ‘click-though-rate’ and it indicates
the actual cost of the ppc campaign per order received.
Your high traffic is great only when the conversion rate is also high – or
else you will actually end up only paying your dues to the PPC search engine
without real profit – or even with loss.
When speaking in general this concept is really meaningless. So let us take
the example of one financial aspect that we could use – let us say the
website deals with investment, investing, stock exchanges, venture finance,
venture capital, and so on.
When do you really get a profit? This is when you get the highest possible
ratio from traffic to conversion. When does this really happen? When the
traffic generated is as close as possible to what it is offered by the
website. How do you achieve that? There are many ways to do this but one of
the latest methods is what fxsignals.com offers you. This being a newly
conceptualized search engine (specifically based on tracking and used
financial based websites) it offers a geo-tracking system to its
customers.
As a marketing strategy, this is absolutely invaluable since by geo-tracking
the search engine itself can identify and filter the customers area-wise and
hence give you the best concentration of the most convertible clicks. This
is how you will be able to get the best conversion rates since fxsignals.com
already filtered and directed for you only those clicks which best suit your
area and pre-requisite markets.
Hence if your websites, as we were looking in the example, is based on
investment, investing, stock exchanges, venture finance, venture capital –
then you would actually get all the people that wanted to have anything to
do with any of these services. But if you add up that you can offer these
services best only in Canada or New York – and you have a search engine
which will highlight only those customers and allow them to click only when
they are from that area – then it definitely looks like you will have better
conversion rates than a general clicking spree.
This type of services are invaluable when it comes to specific financial
websites, since there is no other search engine in the market that actually
brings total focus on only financial aspects. In this manner, websites that
deal with data, investment trusts, exposures, financial theory &
research, financial training, currencies, interest rates, credit, fixed
income, corporate reports, finance, seminars, financial, books, risk
management, futures, forwards, managed funds, insurance, project finance,
corporate finance, loan syndication, trade finance, structured finance,
factoring, commercial credit, custodial and settlement services, fund
performance, emerging markets, managed futures, hedge funds, swaps, options,
structured notes, traders, investment, investing, stock exchanges, venture
finance, venture capital, back-office systems, banking technology, unit
trusts, banking, lists, ratings, banks, conferences, derivatives, finance
reports, magazines, stocks, equities, financial markets information,
financial on-line information, all in all can be thus targeted for best
possible results in pay-per-click marketing.
Here with fxsignals.com you are double filtering at ground zero – whereby
you get one filter in place when the keywords will be selected only from
financial arena, and two – when you will get the response only from those
geographical areas from where you would want and can extend your services.
